Today, Thursday, December 22, Walmart Canada will be matching donations made by individuals to Salvation Army Christmas kettles in its stores nationwide up to a maximum of $100,000.
“Walmart Canada continues to focus its efforts on helping families in need,” said John Lawrence, director of corporate social responsibility, Walmart Canada. “This is the second year that we are able to host our Walmart Fill the Kettle Day and we trust that generous Canadians will respond as we strive to help The Salvation Army meet its fundraising goals.”
With just days to go, The Salvation Army is currently behind on its $19 million fundraising target. Since 2007, Walmart Canada and its customers have donated more than $7 million to The Salvation Army, helping to provide food, shelter and clothing for families that live below or at the poverty line.
“The Salvation Army is once again grateful and impressed with the generosity shown by Walmart Canada,” said Graham Moore, territorial secretary for public relations and development. “We meet the needs of more than 1.7 million each year and we trust that Canadians will support the Walmart Fill the Kettle Day as we seek to restore hope and dignity to many in local communities across Canada.”