Founded in Canada in 1882, The Salvation Army has grown into the country’s largest nongovernmental provider of social services. This past year’s Impossible Choices Christmas campaign put a human face on that mission, sharing stories to show how poverty forces many to choose between food, rent or heat—and how community support can turn those impossible choices into moments of hope.

In March, we asked a simple but important question: Are we who we say we are? The 2026 Territorial Values Survey gave mission partners across the Canada and Bermuda Territory an opportunity to reflect on that by sharing their lived experiences, perceptions and concerns. Now that the survey results are in, we can begin to answer that question

Commissioner Lee Graves, territorial commander, spoke with Lt-Colonel Brenda Murray, director of the international development department, about the Self-Denial Campaign for the Salvationist podcast. Here is an excerpt from their conversation. Listen to the full interview below: Commissioner Lee Graves: When we think back to the beginning