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Mar11WedCoffee-sleeve campaign increases donations and awareness of the issues of homelessness. March 11, 2015
The Salvation Army's Gateway of Hope shelter in Langley, B.C., ran a text-to-donate campaign in February, with the help of Envision Financial and the local Wired Monk Coffee Bistros.
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- Territorial News
Three Wired Monk locations in Langley used custom coffee sleeves on each cup they sold featuring a message that said, “Text HOPE1002 to 45678 to make a $5 donation to Gateway of Hope.” The goal was for community members to be reminded of the Gateway of Hope's work in the community and to provide them with this easy way to instantly give back via their phone.
“Having the text-to-donate coffee sleeves out in the community is not only a way to increase donations, but also a way to raise awareness of the issues of homelessness, and the presence of The Salvation Army ministry in Langley,” says Jim Coggles, executive director, Gateway of Hope.
Envision Financial, a long-time partner of the Gateway of Hope, sponsored the design and production of the coffee sleeves to make the campaign possible.
“We were proud to support innovative partnerships like this one with the Wired Monk and the Gateway of Hope,” says Barbara McKeown, Envision Financial branch manager, Langley City, and member of the Gateway of Hope's Community Advisory Council. “By encouraging our coffee-drinking neighbours to think of the Gateway of Hope, we know that the excellent support, programming and services will be available to help those in need.”