At times, fundraising can feel transactional in nature. The exchange of money in support of a cause, the ask and subsequent offering of time, matching skill to a special project. Sometimes, when engaging donors, we can unintentionally limit how deeply they participate in transformational mission. It’s important that we allow fundraising to be more. Not unlike other aspects of The Salvation Army’s mission, we have the capacity to go deeper and see beyond the simple and repetitive act of asking and receiving.

Fundraising is about connecting donors to a higher purpose and inviting others to join in our calling to serve. Every individual gift becomes an opportunity to positively affect the lives of all involved: the donor, the fundraiser and the front-line recipient.

As the Apostle Paul reminds us in 2 Corinthians, giving should be free from reluctance, not driven by guilt or obligation, but come from a joyful and willing heart. If we allow it, this framework of generosity will influence our interaction with donors as we build our case for support, move toward making an ask and develop long-lasting relationships.

A Christian perspective on fundraising is essentially the extension of an invitation for others to participate in the good work God is doing. I believe we’re wired to pursue good and long to feel purposeful. When we get involved in the business of giving hope, everyone has reason to celebrate; I know Jesus does, because he asked us to care for those in need.

“For I was hungry and you gave me something to eat, I was thirsty and you gave me something to drink, I was a stranger and you invited me in, I needed clothes and you clothed me, I was sick and you looked after me, I was in prison and you came to visit me” (Matthew 25:35-36).

When I first started out in ministry, I struggled with developing the courage to ask for support, not only from the public but even from congregations I served.

Over time, thankfully, God revealed mission and ministry in the field of fundraising. I’ve discovered public relations work to be an effective way of engaging people in meeting community needs while inspiring spiritual curiosity. In this way, it is much more than just a financial transaction.

Whether we are fundraising at the corps or for the purpose of enhancing social services offerings across the territory, let’s be encouraged and motivated in the knowledge that fundraising is a God-honouring responsibility with eternal consequences. Connecting donors with opportunities to meet their philanthropic goals is kingdom work.

Fostering relationships with donors is ministry. Sometimes, people who may not have a connection with the church yet still live with a deep longing to increase their own understanding and experience of God, really need us. I believe that we can be so poor that all we have is money. It is our ministry to present clearly a case for support, while also being attentive to the emotional and spiritual needs of our faithful and dedicated supporters.

Consider how you can help others understand the profound impact of their contributions. Whether it’s a small act of kindness or a generous financial donation, every gift can play a part in something much greater.

Major Jamie Locke is the assistant territorial secretary for communications and the divisional secretary for public relations in the Ontario Division.