The people of Okinawa, Japan, have a fascinating word they live by on a daily basis: ikigai—pronounced “icky guy.” It roughly translates to “the reason you get out of bed in the morning.” In other words, it’s the thing that drives you the most in life.Phrases that are associated with ikigai are: what you love; what brings you satisfaction; what you are good at; what the world needs; what motivates you; what brings joy. What is your ikigai?