The Salvation Army’s New Territorial Strategic Plan Optimizes Mission Impact - Salvation Army Canada

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    The Salvation Army’s New Territorial Strategic Plan Optimizes Mission Impact

    Fourth pillar of Mobilize 2.0 measures for success. December 23, 2021
    Filed Under:
    Feature, Mobilize 2.0

    “You can’t manage what you don’t measure.” So said Peter Drucker, one of the most widely known and influential thinkers on management. With that in mind, let’s consider the final pillar in our series on The Salvation Army’s new strategic plan for the Canada and Bermuda Territory: optimize mission impact.

    Optimizing mission impact requires us to look closely through the lens of our territorial mission, vision and values to examine how the ministries and services we provide align with these statements and their outcomes. This begins with understanding how and where we can have the most impact in our communities today. It’s matching the supply of our ministry with the demands and needs of people.

    These strategic objectives align with this pillar:

    • The focusing of ministry efforts places us where we are most needed and can be most effective
    • Our personal and corporate lives of faith are transforming influences in our communities
    • Our mission delivery and support models strengthen our ministry expressions’ ability to focus on effective, holistic mission impact

    Our internal structures and processes are designed to serve spiritual and social services in our communities. A first step is determining if are we providing the right services, both social and spiritual. A comprehensive needs analysis through tools like community mapping can help us better understand those communities where we have ministries, their makeup, their needs and how we meet them.

    Another part of our strategic plan will be the development of measurement tools. At the moment we gather a lot of statistics, but we need to ask if they are the right statistics. What should we be counting? We can count the number of people we connect with, but do we really know the transformational impact we’re making? How do we measure it?

    Territorial headquarters, in consultation with divisional representatives, is currently undertaking a review of our social footprint under our strategic plan. We are trying to navigate an increasingly complex social service landscape, shifting needs in our communities, our partnership with other non-profits, changing government regulations, heightened responsibility to funders and alignment with our mission. Can we be better at informing and influencing policy and funders to support us based on the impact we can make?

    Janet Park, territorial director of development, affirms we are becoming more intentional: “As we forge stronger partnerships and build meaningful relationships with supporters, we need to be able to show positive outcomes. People want to know that their donations of time, talent and resources are making a difference. That means understanding their motivations for giving, aligning their interest with particular Army ministries and demonstrating transformational impact.”

    In a similar way, it’s helpful to establish a consistent lens with regards to corps. What impact are corps having on individuals and their communities as we share the love of Jesus and meet human needs? Where and on what basis do we plant, expand, merge or close corps? To decide, we need to analyze the history, current realities, opportunities and best practices to discern where and how God is moving and leading our corps expression.

    Another way to optimize mission impact is to ensure our corps/churches reflect the communities in which we worship and serve. That can be challenging in some areas of the territory where the community around our corps is different from our current congregational makeup. What do we do, for example, when refugees and new Canadians move into the neighbourhood? How can we be a welcoming community, helping them feel at home as newcomers to our country?

    We also have to face the difficult reality that some of us are more comfortable within our churches than we are in our communities. How do we move outside our four walls to engage better? Commissioner Floyd Tidd once remarked, “I’m not as concerned about how many people from our communities attend our corps as I am about how well our corps attend to our communities.”

    Lt-Colonel Lynn Armstrong, territorial secretary for mission, notes, “Our personal and corporate lives of faith are the ‘salt and light’ influences in our communities. Therefore, we must give attention to developing and implementing tools that support us in effectively and meaningfully permeating, partnering and serving in our communities; this includes training resources in community engagement.”

    Of course, like any organization, our resources are finite. That’s why The Salvation Army wants to focus its ministry where we are most needed. This requires regular review, careful allocation of our efforts and resources, and a continued commitment to sharing the hope of Jesus Christ.

    Peter Drucker once called The Salvation Army “by far the most effective organization.… No one even comes close to it in respect of clarity of mission, ability to innovate, measurable results, dedication and putting money to maximum use.” Let’s continue to prove him right.

    Illustration: nazarkru/iStock via Getty Images Plus

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    Comment

    On Wednesday, January 19, 2022, Juan said:

    I think the reply from the previous "Concerned" comment about the TC's statement misses his point entirely. I would urge him/her to reread the Commissioner's statement in a less cynical manner and perhaps the truth of it will become more evident. And if it still eludes the reader, perhaps a bit of a brush-up on the Gospels might be in order (e.g. Great Commission, "Go ye into", being salt, being light, etc, etc.)

    On Monday, January 10, 2022, Concerned said:

    I read this article with interest, but its premise left me pondering the same old issue regarding the ever more tenuous connection between the corps and the Army's"social work"

    The divide seems almost one that cannot any longer be even thought to be one that can be bridged, and we need to stop kidding ourselves if we think it can be.

    As such, I could not disagree more with the Commissioner's purported comment. I would be more concerned that souls be saved by being in our halls and hearing and responding to the message of salvation passsionately preached than by our corps "attending to our communities"

    On Monday, January 10, 2022, James Read said:

    This is a good development, but I think it is also often very difficult to measure outcomes. As a teacher I know that what I want is not only to count how many lectures I have given and how many students have been enrolled. Although those measures are relevant, they are not sufficient measures of learning, which is the primary outcome for which my teaching has aimed. At the same time, directly measuring learning is tricky. Every teacher knows how poor exams are at measuring actual learning, and even worse at determining what should be taught. Ditto in the fields of Salvation Army ministry. May all the wisdom that can be garnered be employed in this very important task.

    On Friday, January 7, 2022, Hazel Chaulk said:

    I would hate to see the band disappear from our Army. The band is what makes our Army unique and music ministers to so many different types of people, Music of the band is good for the soul! Let's keep our bands and use them to glorify God!

    On Friday, January 7, 2022, Rev Dianne Hill said:

    I’m a 5th generation Salvationist ( yes I’m a retired United Church if Canada Minister!) who, even though I careered in another denomination, consider myself Army. Please, whatever you do, keep the bands. Here in Halifax, two top notch bands were decommissioned and told they were irrelevant. No band. People in the Maritimes know the Army by the band playing under a street light at Christmas. That’s a warm, nostalgic feeling. Many if my Roman Catholic friends, look forward to hearing the band. So, please ,when figuring what’s relevant and what’s not, don’t throw the baby out with the bath water. Thank you. God bless the Army. Dianne Hill

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