The Elevator Story - Salvation Army Canada

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  • Feb16Thu

    The Elevator Story

    A tool for congregations. February 16, 2017 by Corps Ministries
    Filed Under:
    Ministry Resources
    In thirty seconds or less, tell me why I should consider attending your church,
    instead of the other churches in your town/city.
    ­
    There are times when we try to invite someone to our church but talk too long and often about the things that don’t really matter.­ That’s why maybe we should teach our congregation how to focus and say the things that are important.
    ­
    This is sometime referred to as an “Elevator Pitch”.­ The simple definition is as follows;
    ­ “ An elevator pitch is a brief yet concise speech given by one person to another person(s) in order to explain a product or service that they either represent and/or sell.­ The purpose of an elevator pitch is to quickly inspire the listener to consider purchasing and/or using that particular product or service.­
    ­
    The Process of Figuring Out Why We Exist and Steps for Creating a “Spiritual” Elevator Pitch
    Here are 7 things you would need to define and/or answer in order to create an effective elevator pitch for your church.
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    • For what purpose does our church exist?
    • What do we hope to accomplish each and every time we meet as a congregation?
    • What are some of the “key” ministries that we offer/provide?
    • What are some of the “key” ministries that we offer/provide BUT are not offered or provided by the other churches in our community?
    • What are the demographics of the people that attend our church?(Are we a church composed primarily of elderly saints, young families, college-aged young adults, or do we have a diverse mixture of worshipers?)
    • What type of person is our church hoping to attract each and every Sunday?
    • Does our church exist to be primarily discipleship-oriented (ministering to saved Christians) or are we more of an evangelistic, outreach-oriented church?
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    Okay, okay.­ I know what you’re thinking.­ You’re thinking (“Perish the thought!”) that an elevator pitch sounds a bit commercial, “worldly” even, and you’d never even consider such a thing at your church!­ I suppose that is understandable.
    ­
    But let me ask you this, if I asked you to tell me why I would want to consider attending your church versus the “popular” one just around the corner, would you have any idea what to say to me?­ More importantly, do you think the average person sitting in your pews would be able to articulate an appropriate answer to me?
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    Probably not.­­ And that’s just the problem.
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    Maybe your church should consider developing an elevator pitch? If nothing else, it would spark wonderful conversation amongst the members of your congregation.
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    And just imagine how valuable a tool it could become with regards to pointing your congregation down the path you’re hoping to lead them!
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    Excerpts taken from pastors.com/church-elevator-pitch (By Charles Specht).­ This article was included in the Annual Review documents as a suggestion to every Corps.